Evaluating different generations and demographics can be extremely difficult. Part of understanding our behaviours and how the world works depends on trying to have a grasp on these very things. In the agriculture sector, this is no different. We are constantly evaluating how behaviours and personalities impact sales, consumption, and more. Today's focus however, is... Read More

Many of us are familiar with 4-H in the Canadian agricultural space, and the learn to do by doing pledge. But what REALLY is it? What does the not for profit organization do that makes them special? Liz Jarvis, of 4-H Canada, says what stands out about the program is that it truly is a... Read More

Provincial agriculture ministers have been given a deadline of the end of January to indicate whether they want to pursue the federal government's proposal to enhance the AgriStability business risk management program, according to high-level sources familiar with the file. Federal Agriculture Minister Marie-Claude Bibeau offered to drop the reference margin limit and increase the... Read More

Blue Monday — the third Monday in January — is said to be one of the most depressing days of the year. Theories from across the world say that this is because it's one of the coldest times of the year, we are still recovering from financial strain after the Christmas holidays, and we're struggling... Read More

The Association of Equipment Manufacturers' (AEM) flash reports that come out every month are a handy way to see how equipment sales are trending in Canada and the U.S. "Equipment sales numbers are a pretty good indication, or tells a lot of things about the economy," says Curt Blades, senior vice president, agricultural services with... Read More

The new virtual Ontario Agricultural Conference received strong reviews during the first week in January, and Ontario certified crop advisors have picked up the education baton and delivered another win this week for ag extension. Ontario Certified Crop Advisors (CCA) chair Deb Campbell says it's tough to replace the face-to-face interaction and learning that farmers... Read More

What is an authentic conversation, and why is it important we focus on having them with consumers at this point in time? Crystal Mackay of Loft32 says that an authentic conversation is focused around the point that we are all real people — no matter our position, job title, or industry. Even more importantly, it's... Read More

Lakeland College is offering Canada’s first degree in agriculture technology, for the fall of 2021. The college says the degree will enable students to keep ahead of the curve of the rapidly evolving world of agriculture technology. Starting in September 2021, the two-year, post-credential program consists of full-time studies at the Vermilion, Alta., campus and... Read More