The chill in the North American agricultural economy is being felt acutely on dealership lots this spring. According to data released by the Association of Equipment Manufacturers (AEM), March 2026 saw a significant pullback in tractor and combine sales as producers grapple with tightening margins and a cautious capital environment. According to the AEM data,... Read More
Category: Machinery
Efficiency under load and ease of operation remain key drivers in equipment decisions, and Fendt is leaning into both with the launch of its new 500 Vario Gen4 series. Speaking with RealAgriculture’s Bernard Tobin at Commodity Classic at San Antonio, Texas, Blake Bullinger, senior marketing product specialist with Fendt, pointed to the updated AGCO Power... Read More
Air Tractor Holdings announced Monday that it has acquired competitor Thrush Aircraft in a deal that combines the two largest aerial application aircraft manufacturers. The transaction also brings together both companies founded by spray plane pioneer Leland Snow. “This is something I’ve wanted to do for a long time. It’s the best path forward to... Read More
Getting seed off to a strong, uniform start remains one of the biggest yield drivers, and John Deere is rolling out new planter technology aimed squarely at improving emergence consistency while also fine-tuning input management. At Commodity Classic in San Antonio, Texas, Anthony Styczinski, marketing manager for planters and air seeders with John Deere, outlined... Read More
A decade after launching as Bushel Plus, the Manitoba-based harvest optimization company is entering its next phase under a new name — BranValt — as it looks to scale globally and expand its product offering. At Commodity Classic in San Antonio, Texas, RealAgriculture’s Bernard Tobin spoke with Marcel Kringe, CEO and founder of BranValt, about... Read More
Manitoba farm equipment dealer genAG is expanding south into the U.S. Northern Plains. CLAAS of America has announced genAG will open new full-line CLAAS dealerships near Aberdeen, South Dakota, and Minot, North Dakota, with a third location planned near Bismarck to provide service and parts support. “These new dealerships represent an important investment for CLAAS... Read More
Case IH is expanding its Optum tractor lineup with a new series designed to handle a wide range of field and transport applications, combining higher horsepower with updated ride quality and integrated technology. At Commodity Classic in San Antonio, Texas, RealAgriculture’s Bernard Tobin spoke with J.E. Cadle, medium tractor marketing manager with Case IH, about... Read More
Schulte’s latest Soilstar model is a seven-bar tine harrow, using the same frame as the previous DHX model while eliminating the coulter discs. “This is the latest addition to the SoilStar family… it’s using the same tried and true frame as our previous model… but this eliminates the coulter discs… and it’s a seven bar... Read More
New Holland’s new T7 tractor series features the most powerful and fastest T7 tractors the manufacturer has brought to market. The new series was seen for the first time in North America at Commodity Classic in San Antonio, Texas, after debuting at Agritechnica in Germany last fall. Speaking with RealAgriculture’s Bernard Tobin, Alex Berwager, livestock... Read More
Uniform emergence has long been a cornerstone of maximizing corn yield, but new planter technology is taking seed placement one step further—by controlling how each kernel lands in the seed trench. At Commodity Classic in San Antonio, Texas, RealAgriculture’s Bernard Tobin caught up with Caleb Stuber of Precision Planting to discuss the company’s newly launched... Read More