Part of the focus of 2011 Farm Forum Event was on the utilization of technology in the agriculture industry to improve production and profitability. A big part of improving production and profitability is precision agriculture including the use of variable rate technology as a part of managing crop inputs. The ability to scan a field... Read More

With this year being financially strong for the rancher and the feeder having opportunities presented to hedge and lock in fixed profits, one has to wonder how the cattle packer is making out. With the feeder and the rancher making money it is quite difficult for all three segments of the cattle industry to make... Read More

Jeff Simmons is the President of Elanco and he has truly made it his personal mission to educate the consumer on why technology is so critical to dealing with the 9 billion people problem in 2050. I had a RealAgriculture.com subscriber send me the link to the below video which is a very simple monologue... Read More

The topic of supply management has been raised in the news recently. A number of different media outlets have been examining the issues surrounding it and whether or not we would be better off with or without it. So far, all answers to those questions tend to depend what area you work in and whether... Read More

StatsCan released the November 2011 Production report for field crops this morning. Jon Driedger from FarmLink told me over the phone that, "the numbers are as expected, this is diplayed in the fact that the market is flat today." SEE THE REPORT When I look at the report several things stick out for me. Corn... Read More

A couple weeks ago at the Canadian Seed Trade Association meeting in Toronto, the seed industry released a video that demonstrates the challenges ahead for agriculture. You may know the issue as the "feeding the world" challenge. The video demonstrates the realities but at the same time lays the groundwork for the role of the... Read More