Do you have any idea what this funky white and black cube is above? You will probably see it in a lot of advertising this fall. What do you do with it? How do you scan it? Why would you scan it? It is an arguably under-utilized tool that has a lot of untapped potential.... Read More

It has been a few years for some since they have had to worry about soybean aphids, let alone make a spray decision. So I want to cover off the key points you need to know through some of the repeat questions that have been coming in. Anyone with more questions after reading this, please... Read More

As a livestock producer, how many times have you heard, "We need to produce what the consumer wants." That is a simple impactful statement but is not as easy as it sounds. What does the consumer really want in its beef products? Do we know? Does the consumer know? Market research is key to finding... Read More

The Consumer Goods Forum has released a new report on the five trends that are impacting the global retail chain. The five trends were: Economy and Consumer Demand - the challenges of the global economy have significant potential impacts on the demand for goods like red meat. Corporate Responsibility - this includes environment and sustainability... Read More

Margins in the feedyard business are tighter than they have ever been in an extremely volatile market. Fuel is expensive, feed is expensive and the Canadian dollar is high. The beef industry is struggling to stay competitive. "Break even" is a term that holds more weight now than it has the industry's history. With volatility... Read More

The road to economic recovery in Canada is delicate. Growth has been moderate at best, with events around the world adding to that fragility daily. European countries are dealing with high deficits and attempting to balance budgets under the pressure of a frustrated and angry population. In the U.S., the debt ceiling debate, the inability... Read More