Navigating career transitions, business expansion, and farm management requires a willingness to adapt, ask questions, and embrace continuous learning. While scaling an operation or taking on multiple entrepreneurial roles can present significant logistical and financial challenges, viewing unexpected hurdles as learning opportunities can help producers build resilient, flexible agribusinesses. In this episode of the How... Read More

Welcome to another episode of the How Could I Know? podcast with co-hosts Patti Durand and Chris Corbett of Brightrack Consulting! On this episode, the hosts sit down with Bryan Maynard, farmer and co-owner of Farmboys Inc., located in Tyne Valley, Prince Edward Island. Maynard discusses employee and farm management, leadership, and the importance of... Read More

Communication and planning often take a back seat to production on the farm, until a crisis forces them to the forefront. For Alberta farmers Mike and Monika Benoit, a series of unexpected challenges reinforced that business resilience depends on more than growing a good crop. It requires strong planning, open conversations, and the ability to... Read More

In this episode of How Could I Know, co-hosts Patti Durand and Chris Corbett sit down with Rachel Sheffield, a 24-year-old farmer from Nova Scotia’s Annapolis Valley. Sheffield shares her rapid path from university student to chicken producer, offering a candid look at stepping into opportunity, navigating uncertainty, and the power of mentorship early in... Read More

For young farmers looking to scale their operations or step into leadership, growth isn’t just about acres or assets—it’s about mindset, communication, and being willing to learn in discomfort. In this premiere episode of How Could I Know?, co-hosts Patti Durand and Cris Corbett speak with Michael Ferguson, a fourth-generation farmer from Melfort, Saskatchewan, about... Read More