ATB is celebrating its 75th anniversary and as a part of that they are sharing some very special memorable belt buckles. The commemorative limited edition buckles were handcrafted by Alberta native Troy Fisher. Each farmer or rancher was nominated by their regional relationship manager based on their contribution to the local community and agriculture; size,... Read More

Research out of the Prairie Agricultural Machinery Institute (PAMI) suggests that radio frequency identification (RFID) tags inserted into an animal's ear cold not only require more strength to install, they are also much weaker than those installed at room temperature. These findings will no doubt be a warm message on a cold day to producers... Read More

The Beef Straw Man trio published a recommendations report at the end of December, 2013, based on the outcome of meetings held over the last year. The report signals the end of the Beef Straw Man process and provides recommendations based on three strategic priorities: industry profitability, competitiveness, and synergy and alignment. Learn More: Beef... Read More

We took the opportunity while at Canadian Western Agribition this year to find a different kind of farmer for our Talking to Farmers feature. It wasn't hard to round up enough cowfolk to cover some of the basics of showing cattle. And, between being asked to be filmed and starting the interview, many of the... Read More

Inspired by the Masters of Beef Advocacy program offered in the United States, Canada's Beef Advocacy Program will be available to the public in the new year, and will be comprised of two levels. The first level will be for anyone with interest in the beef industry, providing information "right from genetics and breeding all... Read More