The picture to the left was shared with me by Cami Ryan. Several thoughts and rants come to mind as I look at this marketing campaign. Has marketing always been this dishonest? Have consumers always been so led astray? Are we all just pawns in the game of food marketing? I find it quite ironic... Read More
Category: Local Food
Combine living and working in the "information age" with the greatest variety of choice the consumer has ever seen and you've got yourself a unique set of first-world problems. For the farmer, that essentially boils down to marketing problems. There is not only a large volume of information available to the consumer, but a demand... Read More
I suspect there will be a lot of angst over the new federal farm review and forecast – even though statistically, it’s a good news story. The report, released last week, showed farmers produced 96.5 million tonnes of grain in 2013. That’s a major leap over the previous year's relatively dismal 76.7-million tonne crop, which... Read More