Plant growth regulators are used for wheat production in many other parts of the world. While there are still issues with export market approval, there's starting to be more awareness and application of PGRs in Canada. Chlormequat and ethephon-based PGRs are both commercially available in Canada, however the U.S. does not have an import tolerance... Read More

Inspired by the Canola Council of Canada's work to encourage best management practices to meet customer expectations, Cereals Canada has launched its own Keep it Clean — Cereals campaign. “Rather than creating a stand-alone but similar brand, Cereals Canada has worked with the Canola Council of Canada to present a consistent message to producers across... Read More

Canadians like farmers. There’s no better proof than Tim Hortons’ recent efforts to sell its Farmer’s Breakfast sandwich with a commercial featuring a farmer holding a trusty pitchfork. Canada’s coffee and cultural giant doesn’t leave much to chance. The mountain of eggs, sausage, hash browns and cheese could have called Trucker's Breakfast or Banker's Breakfast,... Read More