CNH Industrial — the parent company of Case and New Holland — has entered into an agreement to purchase global satellite positioning company Hemisphere GNSS, whose subsidiaries include Outback Guidance. Hemisphere is owned by Unistrong, which is based in China. "This move enhances our automation and autonomy tech stack and broadens our talent pool," said... Read More
Category: Technology
John Deere is offering all new displays, receivers and modems in its precision agriculture line up. The new displays — the G5 plus and G5 — will offer three times more processing speed. Producers around the world share similar needs, and John Deere recognizes the importance of working with producers as they make advances in... Read More
Following a 2021 partnership announcement with Microsoft, Bayer has now launched new cloud-based products for the agri-food industry. AgPowered Services from Bayer, in combination with the new Microsoft Azure Data Manager for Agriculture, will provide ready-to-use capabilities available for businesses and organizations, the company says. Companies that develop on-farm technologies can use the cloud infrastructure... Read More
When it comes to autonomy in agriculture, it can be a bit overwhelming when we go straight to imagining machinery driving itself with no supervision. This is why Case IH's messaging at Commodity Classic at Orlando, Florida, is to focus on the small things, in order to make autonomy a realistic goal. The first step,... Read More
The Successors is a RealAgriculture podcast series hosted by Kara Oosterhuis focusing on agriculture from the perspective of the up-and-coming generation. How do you make the call on what technology to keep up with? When is the "right time" to get involved with politics? And who do you involve in your succession planning conversations? Gerrit... Read More
Case IH is aiming to help growers get the most out of every seed with new AFS Furrow Command for its precision disc series air drills. The technology essentially allows growers to automate downforce on the parallel-link row-units to maintain consistent seed depth regardless of terrain. The company unveiled AFS Furrow Command downforce automation last... Read More
For most farmers, accounting is not the most attractive part of the business. It's integral to the farm's success, but it requires time in the office or at the desk — not aways a favourite way to spend the day. That's a key reason why Traction Ag appeals to farmers, says the cloud-based accounting software... Read More
For our latest poll, we've asked the question: how do you get new equipment operators some seat time? The poll is still up (so feel free to participate, here), but so far we've received some interesting feedback, which is worth a discussion. Almost half of participants so far have said that they'll send new recruits... Read More
If you're like me, the image that the word "exports" evokes is container ships and railways and huge water-side ports. While all of that is very true, there's more to exports than just commodities and large volumes, says Mairead Lavery, president and CEO of Export Development Canada. Lavery spoke at the Canadian Agriculture and a... Read More
As the use of data to manage farm operations increases with both the availability and adoption of new technology, so does the farmers’ trust in sharing this data with suppliers. In November of 2022, RealAgristudies partnered with Farm Credit Canada to learn more about how farmers’ feelings towards the usage and sharing of their data... Read More