Many Canadian cattle people have been urging CCA and the Canadian cattle industry to try and focus more on developing other markets than just the United States. With issues like mandatory COOL in place in the Unites States, other trade partners are needed so that the Canadian beef industry is not just a one trick... Read More

The United States was required to come into compliance with its World Trade Organization (WTO) obligations in relation to the WTO dispute on its country-of-origin labelling (COOL) regulations today, May 23. The country has instead implemented proposed changes that many U.S. and Canadian cattle and hog industry players say makes it even worse. The Canadian... Read More

For many in the agriculture industry and especially the beef industry, the announcement that BSE had been found in the Canadian cattle herd was one of those moments where you'll likely always remember where you were when you first heard it. I was at work, my first job in publishing, and the news came over... Read More

The Government of Canada, the Government of Saskatchewan and the University of Saskatchewan today announced the creation of a new Canadian Wheat Alliance (CWA). This initiative will coordinate research and development projects to improve the yield of Canadian wheat by reducing losses under extreme weather conditions such as drought, heat, cold and diseases, according to... Read More

We should all steal a page from Pulse Canada’s inventive approach to market expansions. The organization’s new Meal Planning for 9 Billion People video campaign pushes just about every button imaginable. First, the positioning. It sounds elementary, but feeding the world with meals as Pulse Canada suggests rather than simple saying “food” is brilliant. It... Read More

It was great news this week that, following negotiations between Canada and China, canola producers and exporters here will have a shot at expanded access to the Chinese market. But to me, it was even more noteworthy that science, not politics, helped open the door. Science is constantly maligned in agriculture, particularly when product safety... Read More