Jim Bottomley has managed marketing programs for breakfast cereal companies like Quaker Oats, launched new pet foods, and is now involved in consulting. He has provided advice to Future 500s, non-profit organizations, and — through his Alberta Beef Industry Conference presentation — the beef industry. Bottomley described to the crowd what he calls "better benefits"... Read More
Category: Tradeshows & Events
How long does it take your tractor tires to go from high-pressure levels suitable for road cruising speed to low pressure for fieldwork? It only takes the push of a button and a few minutes if you employ a Central Tire Inflation System (CTIS) in your tractor explains James Crouch, Michelin’s farm segment marketing manager.... Read More
Satellites are helping depict a clearer picture (literally) of what Canadian farmers grow each year. Accurately predicting and measuring production of each crop grown in Canada has been an ongoing quest for the grain industry and government agencies since farming began in North America. Or at least since the start of the 20th century when... Read More
Thanks to changes in legislation in the province, and an ever-growing interest in food and drink, craft breweries are popping up across Alberta. "We know as brewers that the best barley on earth comes from Alberta," Graham Sherman, of Tool Shed Brewing told us. "And we also know that we have the best malthouses on... Read More
For many of us, shiny new equipment with the industry's latest innovations are more than eye-catching — they're drool-worthy. But, you might not have to rush out to get a new sprayer just yet. "There's a lot of things you can actually do to increase the value of your sprayer — or the performance of... Read More
Pierceton, Illinois farmer Jamie Scott has been preaching the gospel of cover crops for 10 years. At the recent Innovative Farmers of Ontario annual meeting in London, Scott described how his father was his first and toughest convert. When he told Jim Scott that his idea to plant cover crops on their farm would cost... Read More
The administration of cash advances has become a competitive business following legislative changes to the federal government's cash advance program last year. With the passage of Bill C-18, each producer group that serves as an Advance Payments Program administrator (find a list here) can issue the short-term loans for all 45 crops and livestock types... Read More
While the number of CWRS wheat acres on the prairies is expected to drop by around 1.5 million, the trend toward more growing more high-yielding wheat varieties will continue, according to the general manager of FarmLink Marketing Solutions. Meanwhile, pea and lentil acres are expected to rise dramatically (surprise!), but seed supply will be a... Read More
Over the past few years, we've been inundated with media updates surrounding H5N1, Ebola, and now, Zika virus. But something we often overlook in all the coverage, is that many diseases — and in fact, all three of the aforementioned — are zoonotic. In other words, they can be passed between humans and animals. That... Read More
Earlier this month we brought you all the sizzle from the launch of the new Case IH 2000 Series Early Riser Planter. Now it’s time for the steak. Just after the public unveiling at the National Farm Machinery Show in Louisville, Kentucky, Real Agriculture’s Bernard Tobin took a tour of the new planter with Case... Read More