Are carcass weights too high? Are we not putting enough emphasis on quality feet and legs? These are questions Temple Grandin, well-known cattle handling expert, had ranchers and reporters asking themselves as they filed out of the Saskatchewan Stock Growers Association's 103rd annual general meeting and convention. As part of her presentation, Grandin described a... Read More

Verified Beef Production (VBP) took a highly anticipated step today, with the official launch of Verified Beef Production Plus (VBP+). The refreshed program now includes training and auditing for animal care, biosecurity and environmental stewardship as well as the original on-farm food safety practices, in both the cow-calf and feedlot sectors. “VBP+ is a straightforward,... Read More

The last five years I have been very fortunate to moderate the Saskatchewan Stock Growers annual meeting. Over the years I have heard some great presentations and have gained a very strong connection with the ranching roots of the organization. In my time hosting the meeting I have seen freakish snow storms in the Cypress... Read More

On Wednesday, McDonald's announced the completion of its Verified Sustainable Beef (VSB) Pilot, and handed the results — and recommendations — to the Canadian Roundtable for Sustainable Beef (CRSB). "It's a really exciting day to talk about the accomplishment over the last year and a half that McDonald's has been doing the pilot project here... Read More

"We did it! We did it," exclaimed Francesca Debiase, chief supply chain and sustainability officer for McDonald's, pumping her hands through the air, at yesterday's celebration of the conclusion of McDonald's Verified Sustainable Beef (VSB) Pilot in Calgary. “Several years ago, McDonald’s supply chain made a really interesting discovery," Debiase explained, "and that discovery was... Read More