Canadian pulses are winning fans around the world. They’re also finding followers right here at home. Canadian chef, cookbook author, and television personality Vikram Vij is only too happy to tell you about his preference for using Saskatchewan-grown lentils and chickpeas in his restaurants. Many Canadians know Vij as one of the dragons on CBC’s... Read More

Saskatchewan-based AGT Food & Ingredients and North Dakota-based JM Grain are two of the first companies to sign on to use a new 'Made with Pulses' food packaging label unveiled by the Global Pulse Confederation in Chicago on Monday. With the launch coinciding with the UN's International Year of Pulses, the new seal and Pulse... Read More

Marketing has never really been about honesty. It has always been about selling dreams and fantasies of a life you want to lead. Whether it be smoother cigarettes, faster cars, more absorbent diapers or even healthier food. Connecting the consumer to this happiness involves confirming someone's existing biases or promising them that their purchase leads... Read More

If you listen to the radio in Canada at all, you’ve likely heard the same advertisement I’ve heard. It’s the man describing the 200 thousand kids that take part in the Timbits soccer program, with a child thinking 200 thousand children must be every kid in the world. Every time I the commercial, I wonder...how... Read More

Provincial and federal government representatives chose a fitting week in Ontario — Craft Beer Week — to announce an investment of over $1.6 million into 20 projects at breweries across the province. "Ontario’s craft beer industry is a great success story for this province," said Minister of Agriculture and Agri-Food Lawrence MacAulay. "Craft brewers continue... Read More

What’s it like to have 2,000 consumers show up for breakfast at your farm? It’s not that big of a deal if you’re organized and have plenty of volunteers, says cash cropper and dairy farmer Evert Veldhuizen. He and his brother, Jan, hosted the latest Ontario ‘Breakfast on the Farm’ event Saturday morning at their... Read More

Food and ingredient companies like Nestle, General Mills and Cargill are looking to pulses to make their products more nutritious. "There's a lot of pressure from the food industry, from consumers right now to make more healthfulness and nutrition in food products," explains Heather Hill, project manager for pulse flour milling and food applications at... Read More