While I tend to be pretty hard on companies and organizations that use fear-marketing to get a product off the shelf, I probably don’t give enough credit to those that market positively. McDonalds' plan to source Verified Sustainable Beef is one I’ve got some hope for. Their Vice-President of Sustainability says in a video “We... Read More
Category: Food
British baking company and long-time customer of Canadian wheat Warburtons is the latest grain industry player to take a seat at the Cereals Canada table. "It is critical that Cereals Canada have a strong link to the needs of end-use customers," said Cam Dahl, president of the cereal crop value chain group, earlier this week.... Read More
Leamington-based mushroom producer Highline Produce has been sold to Irish fruit and fresh produce company Fyffes for a reported C$145 million. Founded in 1961, Highline is the largest mushroom business in Canada and largest organic mushroom producer in the world, marketing around 58 million pounds of mushrooms annually from four production facilities in Leamington, Kingsville... Read More
John Deere has acquired majority ownership of well-known sprayer company, the Ag Women's Network has been re-launched, and China has chosen to postpone tighter rules for canola coming from Canada. The USDA also had a surprise for the corn market in its first acreage report for 2016 and A&W has gone patriotic with its ketchup.... Read More
"It has to taste fabulous first, and oh by the way, it's good for you." That's the standard we should aim for with food, says best-selling cookbook author and home economist Mairlyn Smith. Smith brought her hilarious cooking demonstration to FarmTech in Edmonton, following up on her latest cookbook that features products grown by Canadian... Read More
When it comes to busting food myths, the SciBabe has a simple message for farmers: “Don't let people without the facts control the conversation.” Yvette d’Entremont, known to many as the SciBabe, has emerged as a leading crusader against unproven food claims and pseudoscience in the media. Over the last two years, d’Entremont, who earned... Read More
"The world’s bee population is in crisis and Honey Nut Cheerios is coming to the rescue, minus its perky mascot." — Toronto Star, March 15, 2016 Move over Kathleen Wynne and Glen Murray. There's a new saviour of bees in town. General Mills Canada announced last week "Buzz" the honeybee will disappear from its Honey... Read More
"I don't need to exercise because I work outside." "I am farming — I have no time to eat right or exercise." Are these quotes from you? Do you make time for healthy eating and exercise during the week? Back in the 1930's you needed to have a strong back to be a farmer. The... Read More
Guess how many people are entrusted to answer more than 1,500 queries a year from veterinarians across Canada asking case-specific, time-sensitive questions about withdrawal times for extra-label use veterinary drugs? 2 22, or 222? If you guessed two, you’re correct — and perhaps astounded. Just two veterinarians — one at the Western College of Veterinary... Read More
Move over Ellen, Dr. Phil and Dragons' Den. A cooking show about food and farming is ranking higher than many network television shows on CTV in Manitoba. Currently airing its 26th season, "Great Tastes of Manitoba" is a partnership between eight commodity groups representing Manitoba farmers, Manitoba Agriculture and Manitoba Liquor and Lotteries. Each episode... Read More