For a company that proclaims its loyalty to Canadian ranchers on the back and sides of its transport trucks, navigating a foray into the plant-based market is going to be somewhat tricky. McDonald's marketing director Jean-Guillaume Bertola fully understands that the company has to strike a balance between adapting menus based on changing consumer preferences,... Read More

Beef industry leaders from Canada, United States, and Mexico are meeting in San Antonio, Texas this week at the National Cattlemen's Beef Association (NCBA) Cattle Industry Convention. Representatives from all three countries discussed the progress on ratifying the United States-Mexico-Canada Agreement. With Mexico and the U.S. ratifying the deal, Canada is the lone country left... Read More