Does a cow need to have a calf to give milk? The answer should be obvious, but more than 70% of consumers get the question wrong explains University of Guelph associate professor Mike Von Massow. A majority of Canadians also believe that a chicken is processed for meat when it reaches four years of age.... Read More

Costco is about to embark on a very dedicated vertical integration strategy for its chicken business. As reported by Fortune.com earlier this week, Costco is set to build its own processing facility, and will build its own chicken farms for one third of its supply. With plans to produce and slaughter 1.7 million chickens per... Read More

The Dairy Farmers of Canada (DFC) officially launched their sustainability initiative this week in Ottawa. The initiative, called proAction, includes national standards for milk quality, food safety, animal care, traceability, biosecurity and the environment. It's a way to showcase what the industry's strengths, while also encouraging constant progress and improvement. "As dairy farmers, we are... Read More