A wheat variety might produce huge yields or have stellar disease resistance, but if there's no market for it, there's probably no point in registering the variety for production in Canada. Instead, it might even have a negative impact, damaging Canada's reputation for consistency and quality. As Lisa Nemeth of the Canadian International Grains Institute... Read More

In 2013, Agriculture and Agri-Food Canada and the Canadian Grain Commission collaborated on an Options Paper to describe crop variety registration and identify possible changes. From August to November, an online engagement period allowed respondents to support one of four possible options. The first, "allow the flexibility inherent in the current VR system to emerge,"... Read More

The word ‘brand’ is no longer limited to the mark that differentiates livestock. It’s used in business as well, identifying company goals, visions and business characteristics. “We all have a brand,” Faith Matchett,vice president of eastern Ontario and Atlantic operations for Farm Credit Canada, told Lyndsey Smith in an interview. “The question is, do we... Read More